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Bitcoin’s consumerization continues with Perk, a rewards platform and Web browser for normal people

pandodaily.com / By Nathaniel Mott / May 17, 2013

Internet money PD

Perk, a loyalty and rewards startup that launched its own, custom-built Web browser in April, wants to make it easier for the average person to experiment with bitcoin by offering the virtual currency to users as part of its rewards platform. The feature, developed in partnership with “bitcoin made easy” startup Coinbase, will put bitcoin on the same level as Starbucks gift cards, iPads, and other mainstream products. Welcome to the consumerization of bitcoin.

Other companies are “accepting bitcoin for a service,” says Perk co-founder and COO Adam Salamon. “We want to flip the coin — literally –and do it the other way around, where instead of accepting bitcoin for a service we’re rewarding bitcoin for an action.” (Ah, bitcoin humor.) This, Salamon says, should allow people interested in bitcoin who are unwilling to purchase their own bitcoins due to the currency’s boom-and-bust nature to at least experience bitcoin for themselves.

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